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From Seed to Salon - Hamilton Furnishings: Ecology meets Design
24.07.2010
“When we launched our catalogue of furniture designs back in 2008/09, we were very conscious of the renewability of the resources which we were going to use - as well as with their qualities and other characteristics” states Guy Hamilton, the inspiration behind designer furniture & interiors brand Hamilton Furnishings.
Malaysian Oak [aka Rubber Wood] is a wonderful material and is sourced from a tree which has enjoyed a highly productive working life making latex. As such the trees are in fully managed forests and are felled once latex production has stopped and new trees are planted in their place.
| Malaysian Oak [aka Rubber Wood] is a wonderful material and is sourced from a tree which has enjoyed a highly productive working life making latex. As such the trees are in fully managed forests and are felled once latex production has stopped and new trees are planted in their place.
“Being able to provide our clients with beautifully designed and crafted furniture from such a quality and renewable source fits perfectly with our internal desire to constantly improve our environmental efficiency and external responsibility to the planet and those with whom we share it.” |
It is clear that the whole team behind Hamilton is focused not only on every detail of their products and customer service policies but also on the sustainability of resources used in the process.
| Hamilton’s new 2010 Collection focuses on innovation – turning eco-friendly Malaysian Oak into beautiful and functional furniture pieces. Elegant curves provide ergonomic comfort and a contemporary sense of style while clean-cut lines and straight forward angles complete the fuss free approach and lend an accent of sophistication. |
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“We are committed to being trend setters in the furniture market” Guy continues. “2010 has seen a new approach within our design team... more of a minimalist look which sits perfectly in our product portfolio.”
At the other end of the spectrum, however, Hamilton offers flamboyance to those who crave a dash of pattern in their decor through ageless bohemian inspired designer fabric upholstery.It is the breadth of product design combined with a forward thinking vision which supports Hamilton’s claim of “Defining Fine Furniture.”
“We’re not the cheapest brand in the market – for sure we’re not the most expensive either!” says Guy, keen to address the important topic of balancing quality, value and design. This all stems from Hamilton’s mission to bring uncompromising quality, refreshing yet timeless designs and exceptional customer service to all its clients, be they in the commercial sector or private domestic customers.
“A beautiful piece of furniture is a worthwhile investment – and quality has always been a sound investment.” he continues, clearly at ease with the fact that Hamilton’s brand carries an intrinsic value respected in many parts of the world. Hamilton Furnishings has a growing global reach – with clients as far afield as the Pacific Islands, the UK and now a strategic launch in Bulgaria which will also manage the brand in neighbouring Balkan countries.
Hamilton’s high quality products embrace both domestic and contract applications – just what you would expect from one of the newest member’s of Bulgaria’s HoReCa Association. “In fact, most of our furniture designs are ideal for both leisure industry and domestic situations” states Guy.
“Take our ‘Commercial’ range as the ideal example! These products are ideal for independent hoteliers or restaurateurs looking for an easy yet elegant furnishing solution for their premises.”
“We are at home working directly for clients but equally comfortable engaged as part of a project team, working closely with Architects, Designers, Project Managers and Principal Contractors ; allowing us to utilize our expertise and experience to ensure we deliver best value at all times.”
So, it is clear to see that Hamilton is a brand built on excellent core values – a brand which hoteliers and home owners alike are sure to value and cherish.
[Article first published in July/August 2010 Brava Casa magazine and Newsvine ]